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Event Tracking via URLs
Event URLs on Kajabi

How to send a particular event to Meta when a user visits a specific page on your Kajabi website

Note: This article outlines how to setup Event URL tracking. You can also setup tracking by tagging elements on your website using Classes.

Important: Anytime you update your list of Event URLs, you need to update your script in Kajabi's Page Scripts section and save the changes for them to take effect.

How to Setup Event URLs on Kajabi

1. Click on "Add" in the Event URLs Section

In your PixelFlow Overview page, click on the "Add URL" button in the Event URLs section

2. Enter URL and Choose Event

In the window that pops up, enter the full URL of the page you want to assign to a particular event and choose the event from the dropdown list, then press "Add URL"

IMPORTANT: This page will trigger an event everytime a user lands on it.

Example: If you want to setup a "Lead" event to trigger when a user signs up to a Webinar, you should paste in the URL of the Success Page, not the initial Webinar signup page, otherwise you'll trigger a Lead event everytime someone views the page, rather than when they complete the signup.

3. Copy the Updated Script

After adding your Event URL, you'll need to copy the updated script from your PixelFlow dashboard. Click on the "Copy" button to copy your updated script code.

4. Update the Script in Kajabi

Follow these steps to update the script in your Kajabi account:

  1. Log in to your Kajabi account

  2. Open the Settings tab from your Dashboard

  3. Click Site Details

  4. Scroll down to the Page Scripts section

  5. Replace the existing PixelFlow script with the new copied script

  6. Click Save

Your Event URL is now active! Every time a user visits the specified page, PixelFlow will send the chosen event to Meta.

Common Kajabi Funnel Examples

Kajabi is designed for creating sales funnels and marketing campaigns. Here are the most common funnel tracking scenarios:

Webinar Funnel Example

For a typical Kajabi webinar funnel, you'll want to track when people view your webinar page and when they successfully register:

Webinar Funnel Setup: Track two key points in your funnel to understand both interest (page views) and conversions (registrations).

  • Webinar Landing Page: Set a ViewContent event for your webinar registration page (e.g., https://yoursite.kajabi.com/webinar-registration)

  • Registration Success Page: Set a Lead event for the thank you page shown after someone registers (e.g., https://yoursite.kajabi.com/webinar-registration/thank-you)

This setup allows you to track the full funnel: how many people viewed your webinar offer (ViewContent) and how many completed registration (Lead).

Purchase Funnel Example

For a Kajabi product sales funnel, track both product interest and completed purchases:

Purchase Funnel Setup: Tracking both ViewContent and Purchase events helps Meta optimize your ads for buyers, not just browsers.

  • Product Sales Page: Set a ViewContent event for your product sales page (e.g., https://yoursite.kajabi.com/product-name)

  • Purchase Confirmation Page: Set a Purchase event for the success page shown after a completed purchase (e.g., https://yoursite.kajabi.com/offers/product-name/checkout/thank-you)

This configuration tracks the complete buyer journey from viewing your offer to completing the purchase, giving Meta the data needed to find more customers like your buyers.

Lead Magnet Funnel Example

For opt-in funnels where you're collecting email addresses in exchange for free content:

  • Opt-in Page: Set a ViewContent event for your lead magnet landing page

  • Download/Thank You Page: Set a Lead event for the page shown after email submission

Finding Your Kajabi Page URLs

To get the exact URL for your Kajabi funnel pages:

  1. Go to your Kajabi dashboard and navigate to Website or Marketing → Pipelines

  2. Open the funnel or page you want to track

  3. Click on the page to edit it

  4. Look for the page URL in the settings or click "Preview" to see the live URL

  5. Copy the complete URL including https://

Make sure to use the live URL of your pages, not the preview or editor URL. The URL should start with your custom domain or your Kajabi subdomain.

What's Next

After setting up Event URLs, you can:

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