How to Track Forms on Squarespace
Use this guide to track common Squarespace conversions with PixelFlow. For most sites, the best setup is automatic commerce tracking for store events, URL Triggers for thank-you pages, and Visual Tagger for forms or buttons that need on-page tracking.
Remove the native Meta Pixel first. PixelFlow loads both your Meta Pixel and Conversions API with deduplication built in. If Squarespace is still loading its own Meta Pixel, you can get duplicate events and bad reporting.
Open the Meta Pixel & Ads panel in Squarespace.
Clear the Pixel ID field.
Save your changes.
Before you start, install PixelFlow with the Squarespace Setup guide.
Track form submissions with thank-you pages
The most reliable way to track a Squarespace form is to redirect successful submissions to a dedicated thank-you page, then fire an event with URL Triggers.
Create a thank-you page in Squarespace and keep it out of your main navigation.
Edit the form block and set Post-Submit to Redirect.
Enter the thank-you page URL.
In PixelFlow, add that URL as an event in URL Triggers.
Publish your changes.
Submit the form on your live site and confirm the event appears in the Events Log.
This method works well for contact forms, quote requests, newsletter signups, and other forms that end on a unique confirmation page.
Track forms and buttons with Visual Tagger
Use Visual Tagger when you want to track an on-page interaction without editing code. This is the recommended option for Squarespace when a thank-you page is not a good fit.
Open your site in the PixelFlow dashboard.
Click Track More Events.
Select Via Visual Tagger.
Choose the form submit button or page element you want to track.
Select the Meta event and save the trigger.
For forms, Visual Tagger can also capture visible user details such as name, email, phone number, or a fixed value to improve event match quality.
Example setups
Contact form
Best method: URL Triggers with a thank-you page
Suggested event:
LeadorContact
Newsletter signup
Best method: URL Triggers with a unique welcome page
Suggested event:
Subscribe
Quote request
Best method: thank-you page or Visual Tagger
Suggested event:
LeadorSubmitApplication
Custom CTA button
Best method: Visual Tagger
Suggested event: depends on the action, such as
Lead,Schedule, orCompleteRegistration
Troubleshooting
Event is missing from PixelFlow
Test on the live published site, not preview mode.
Check that the thank-you page URL matches exactly.
Wait a few minutes and check the Events Log again.
Form does not redirect
Open the form block settings and confirm Post-Submit is set to Redirect.
Make sure the thank-you page is published.
Test with the full URL if the slug does not work.
Event appears in PixelFlow but not in Meta
Wait 15 to 20 minutes.
Check your Meta Pixel ID and Access Token.
Make sure Squarespace is not still loading its own Meta Pixel.
What's next
Install PixelFlow with Squarespace Setup.
Track on-page interactions with Event Tracking Using Visual Tagger (Beta).
Track redirects with How to Trigger Events When a Page is Loaded.
Verify your data with How to Test and Verify Your PixelFlow CAPI Setup.