# HTML Setup This guide shows you how to install PixelFlow's tracking script on any HTML website to enable Facebook Pixel and Conversions API tracking. Before you begin: You'll need access to your website's HTML code and your Meta Pixel ID and Access Token. Learn how to get these credentials. Step 1: Create Your Site in PixelFlow 1. Log into your PixelFlow dashboard 2. When adding a new site, select Other as your platform 3. Enter your domain name and site currency (optional) 4. Click Continue Step 2: Connect Your Meta Pixel 1. Add a name for your pixel (any name works) 2. Enter your Pixel ID from Meta Events Manager 3. Enter your Meta Pixel Access Token 4. Click Continue PixelFlow automatically loads both your Facebook Pixel and CAPI together, with built-in event deduplication. Step 3: Install the Script 1. Copy the generated tracking script from your PixelFlow dashboard 2. Paste the script inside the section of your HTML 3. Publish or deploy your website 4. Clear your browser cache if needed Remove any existing Meta Pixel scripts from your site before installing PixelFlow to avoid duplicate events. Step 4: Verify Installation 1. Visit your website in a browser 2. Check your PixelFlow dashboard — events should appear within 2-3 minutes 3. Open Meta Events Manager to confirm both browser (blue) and server (green) events are tracking Once installed, PixelFlow automatically tracks PageView events. You'll see a "Connected" confirmation in your dashboard when events start flowing. Next Steps: Track More Events After installation, PixelFlow tracks PageViews by default. To track form submissions, button clicks, and conversions, you'll need to configure additional events: - Add event classes to HTML elements (forms, buttons, links) - Configure tracking URLs for specific pages - Set up custom events for your conversion goals Your tracking script is lightweight (11kb) and won't slow down your site. Events typically appear in Meta within minutes, with match quality scores of 8.3-9.3/10.

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