Extract Data from URLs When Using URL Triggers

How to Auto Extract Data from URLs and Send with an Event

If your URLs contain additional information that would be useful to send with an event, you can let PixelFlow autoextract this information and send it with the event automatically.

For example, Calendly booked call confirmation URLs can look like this on your website:

yourwebsite.com/[email protected]&invitee_name=John+Doe&event_type=Discovery+Call

If you were triggering a Lead event from the yourwebsite.com/booking-confirmed page, you could also have PixelFlow automatically extract the following from the URL each time a user landed on the page (even though the information changes each time):

• Email (eg. [email protected])

• Full name (eg. John Doe)

This would result in Lead events being sent to Meta with a higher event match quality score because Meta is receiving more information along with each event.

To setup auto extraction of data from URLs, follow these steps:

1. Create or edit your URL trigger in the PixelFlow dashboard

2. In the URL section, enter an example URL that contains all of the information

1. Turn on "Extract Data from URL parameters" and press "Add URL"

1. PixelFlow will ask you to confirm the mapping of the sections in the URL like the example below

1. Click Confirm when you've checked the parameters match what is being mapped

PixelFlow will now automatically extract the information from the URLs (even if they're dynamically created and change each time) and send that extra information along with the event to Meta.

How to Extract Data from Elements / Information on a Page

You can also tag page elements and let PixelFlow extract data from the page itself.

This can be done using the Visual Tagger (select "When a Page Loads") and tag any additional information on the page to track that anytime a page is loaded or tag elements using classes.