How to Connect Your Meta Pixel & Conversions API
Connect your Meta Pixel and Conversions API (CAPI) to PixelFlow by providing two values from Meta Events Manager: your Pixel ID and an access token. Once connected, PixelFlow runs your browser Pixel and the server-side Conversions API together, with automatic deduplication to prevent double-counting.
Important: PixelFlow loads both your pixel & CAPI together for you - you need to remove the Meta pixel from your website to ensure you don't get duplicated events. See Remove Pixels From Your Site for step-by-step removal guides.
Find Your Pixel ID
To find your Pixel ID:
Go to the Meta Events Manager and click Data Sources.
Select the Pixel you want to connect with PixelFlow.
Click Settings in the left sidebar.
Copy your Dataset ID (this is your Pixel ID).
Generate your access token:
On the Settings page for your selected Pixel, scroll down to the Setup Direct Integration section.
Choose Set up with Dataset Quality API.
Click Generate Access Token
Select your dataset from the dropdown menu.
Click Generate access token and copy the generated token.
Connect Meta in PixelFlow
You can add Meta during the initial setup wizard the first time you create your account or add a new website or via the Sites & Pixels page.