Common PixelFlow Questions

A list of common questions about PixelFlow and setups.

Getting Started

What's Server Side vs Client Side Tracking?

Using the PixelFlow Playground

Can I Invite Team Members to My Account?

Events & Tracking

Why are there no events being tracked on my website?

Why are Some of my Events Duplicated?

We get duplicate events on form submission

Are events deduplicated by PixelFlow?

How to Assign a Value/Price to an Event

How does PixelFlow handle Facebook click IDs (fbclid)?

Event Types

What's the Difference Between PageView & ViewContent?

Whats the Difference Between ViewContent vs PageView

Event Match Quality

How are Event Match Quality Scores Calculated?

How To Improve PageView Event Match Quality Score?

Facebook Events Manager

Common Facebook Events Manager warnings, errors, and suggestions

What Are Meta's Health and Wellness Restrictions And How Do They Affect Tracking?

Attribution & Reporting

Why does Facebook show more link clicks than I received?

Why doesn't Facebook attribute events to a specific campaign?

Why Is Facebook Claiming Credit for Leads That Didn't Come From Ads?