Whats the Difference Between ViewContent vs PageView

Which one is for broad traffic and which one is for specific views?

Both ViewContent and PageView are standard Meta events supported by PixelFlow. At first glance they may look similar, but they serve different purposes and give Meta very different types of information.

What is the PageView Event?

• What it means: A PageView event is triggered whenever someone loads a page on your website.

• When it fires: Automatically, as soon as a visitor lands on any page.

• What it tells Meta: That a person has visited your site, but not much else about their intent.

• Typical use: Measuring total website traffic and providing a baseline for other events.

• Match quality: Usually lower, because at the moment of landing there is little or no identifiable data about the visitor.

What is the ViewContent Event?

• What it means: A ViewContent event signals that a visitor has viewed a specific piece of content, such as a product page, blog article, or landing page.

• When it fires: On key pages that show stronger interest or intent, often configured by assigning events to product URLs or adding tracking classes to elements.

• What it tells Meta: That the visitor engaged with a specific item, which is a stronger indicator of intent than simply loading any page.

• Typical use: Building remarketing audiences (for example, “people who viewed a product but did not purchase”) and optimizing ads for people likely to take action.

• Match quality: Usually higher, since by this stage more data can often be passed (from cookies, Conversions API, or past sessions).

Why Do You Need Both PageView & ViewContent?

• PageView gives you a broad picture of traffic and helps Meta understand how people enter and move through your site.

• ViewContent gives you focused insight into which products, articles, or offers attract real interest.

• Together, they form the foundation of your event tracking funnel, leading into deeper actions like AddToCart, InitiateCheckout, and Purchase.