What is PixelFlow?
Server side event tracking made simple.
PixelFlow is a no-code event tracking platform designed for marketers, founders, and non-technical users who want accurate data without complex setups. It makes it easy to connect your website to Meta's Conversion API (CAPI), ensuring your ads receive the highest-quality event data helping you measure results, optimize campaigns, and improve ROI.
Dual Tracking for Maximum Accuracy
PixelFlow tracks events both client-side (via Meta Pixel in the browser) and server-side (via Conversions API) simultaneously, giving you the best of both approaches. This dual tracking setup follows Meta's official recommendations for a redundant tracking setup to optimize ad performance and attribution.
PixelFlow includes a built-in event deduplication mechanism that uses unique event IDs shared between client and server events. This ensures Meta counts each event only once, preventing duplicates while capturing the maximum amount of data.
It loads BOTH your Pixel & CAPI together so you don't need to load your Pixel separately.
When you set up PixelFlow, it automatically loads both your Meta Pixel and Conversions API together. Every event is sent through both channels with the same event ID, so Meta's system can deduplicate them perfectly while ensuring you don't lose data to ad blockers or privacy restrictions.
Why PixelFlow?
PixelFlow delivers several key benefits that make it the go-to solution for no-code website owners running Meta ads:
Capture 30-40% more conversions: Server-side tracking recovers data lost to ad blockers, iOS privacy updates, and browser restrictions that block traditional pixel tracking.
Higher event match scores: Achieve 8.3-9.3 out of 10 event match quality scores by enriching events with hashed user data (email, phone, name) while maintaining privacy compliance.
Bot and duplicate blocking: Built-in rules automatically filter out bot traffic, page reloads, and duplicate events, ensuring cleaner ad data and more accurate reporting.
No coding required: Simple 4-step setup—add your domain, connect your Meta API keys, select events to track, and add a lightweight script. No need for Google Tag Manager or complex data layers.
GDPR compatible: Works with consent management plugins to control when tracking starts, and automatically hashes sensitive data for privacy compliance.
Fast and lightweight: The entire tracking script is only 11kb, so it won't slow down your website.
Real-time event logs: See every event as it fires with detailed payload information, making it easy to verify and troubleshoot your tracking setup.
Cross-domain tracking: Cookies persist across subdomains and third-party domains for accurate user journey tracking.
Accurate ROAS: More complete data means more accurate return on ad spend calculations, helping you make better budget decisions.
Unlimited events and analytics: All plans include unlimited event tracking and access to detailed analytics, with free setup support calls available.
Designed for No-Code Platforms
PixelFlow works seamlessly with popular no-code website builders like Webflow, Framer, Squarespace, WordPress, and custom HTML sites. Unlike traditional client-side tracking that relies on browser cookies, PixelFlow uses both client and server-side tracking to give you more reliable data, especially in an era of ad blockers and privacy updates.
Simply put, it's like Google Tag Manager, just easier!
New to server-side tracking? Check out What's Server Side vs Client Side Tracking? to learn more about the differences and benefits. You can also explore the PixelFlow Tracking Playground to see live examples of how events are tracked.