Pixelflow
Webflow

Webflow Setup (Without plugin)

This article guides you through the process of how to set up the Facebook Conversions API on Webflow without needing to use the Webflow plugin.

Before you begin

Make sure you have:

  • Access to your Webflow site dashboard with Custom Code permissions

  • Your Meta Pixel ID and Access Token from Facebook Events Manager

  • Removed any existing Meta Pixel scripts from your site to prevent duplicate events

If you prefer an automated setup that syncs your site details automatically, see Webflow plugin setup instead.

1: Add New Site

  1. Log in to your PixelFlow dashboard

  2. Start the setup wizard and select Webflow as your platform

  3. Click Connect Webflow

  4. Login to Webflow and grant PixelFlow access to your account

  5. Choose your Webflow site from the dropdown list and press Next

2. Add Your Meta CAPI Acess Token

PixelFlow loads BOTH your Facebook Pixel and Facebook Conversions API simultaneously with automatic event deduplication. This ensures the most accurate tracking while bypassing ad blockers and iOS restrictions.

  1. Enter a Pixel Name (can be any name for your reference, e.g., "Main Website Pixel")

  2. Add your Meta Pixel ID (also called Dataset ID; find this in Facebook Events Manager)

  3. Add your Meta Pixel Access Token (go to Meta Events Manager > Datasets > select your dataset (Pixel) > Click Settings > Scroll down to Setup Direct Integration section > Click Generate Access Token > Copy it and paste into PixelFlow)

  4. Click Next

Need help finding your credentials? Check out our guide: How to Find Your Meta Pixel ID and Access Token

3: Install the tracking script

  1. Click on Install Script to Webflow to automatically add the PixelFlow script on your website and press Next

The script is only 11KB and includes automatic event deduplication and bot blocking. Changes may take up to 5 minutes to reflect due to Webflow's cache.

4: Test your setup

  1. Visit your live website (not the Webflow preview)

  2. Check the PixelFlow dashboard Events tab (events appear in 2-3 minutes)

  3. Verify events in Meta Events Manager

You should see a PageView event fire immediately. If you see confetti in your PixelFlow dashboard, your setup is working!

Next steps

After setup, you can:

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