Webflow Setup (Without plugin)
This article guides you through the process of how to set up the Facebook Conversions API on Webflow without needing to use the Webflow plugin.
Before you begin, make sure you have Custom Code access to your Webflow site, your Meta Pixel ID and Access Token, and no existing Meta Pixel scripts on the site.
Add Your Site - Log in to PixelFlow → start the setup wizard → select Webflow → Connect Webflow → authorize access → choose your site → Next.
Add Your Meta Credentials - Enter a Pixel Name, your Pixel ID, and your Access Token (Events Manager → Datasets → your dataset → Settings → Generate Access Token). Click Next.
Need help? See How to Find Your Meta Pixel ID and Access Token.
Install the Script - Click "Install Script to Webflow" - this adds the script automatically. Allow up to 5 minutes for Webflow's cache to clear.
Verify It's Working - Visit your live site in incognito mode, browse a few pages, then return to the wizard. A green confirmation modal appears when the first Page View is detected.
Next steps
After setup, you can:
Auto track Webflow eCommerce events for checkout and purchase tracking
Add Event Classes on Webflow to track form submissions and button clicks
Set up Cookie Consent in Webflow for GDPR compliance