HTML Setup

This guide shows you how to install PixelFlow's tracking script on any HTML website to enable Facebook Pixel and Conversions API tracking.

Before you begin: You'll need access to your website's HTML code and your Meta Pixel ID and Access Token. Learn how to get these credentials.

Step 1: Create Your Site in PixelFlow

Log into your PixelFlow dashboard
When adding a new site, select Other as your platform
Enter your domain name and site currency (optional)
Click Continue

Step 2: Connect Your Meta Pixel

Add a name for your pixel (any name works)
Enter your Pixel ID from Meta Events Manager
Enter your Meta Pixel Access Token
Click Continue

PixelFlow automatically loads both your Facebook Pixel and CAPI together, with built-in event deduplication.

Step 3: Install the Script

Copy the generated tracking script from your PixelFlow dashboard
Paste the script inside the <head> section of your HTML
Publish or deploy your website
Clear your browser cache if needed

<!DOCTYPE html>
<html>
<head>
  <!-- Paste PixelFlow script here -->
  <script>
    /* Your PixelFlow tracking script */
  </script>
</head>
<body>
  <!-- Your content -->
</body>
</html>

Remove any existing Meta Pixel scripts from your site before installing PixelFlow to avoid duplicate events.

Step 4: Verify Installation

Visit your website in a browser
Check your PixelFlow dashboard — events should appear within 2-3 minutes
Open Meta Events Manager to confirm both browser (blue) and server (green) events are tracking

Once installed, PixelFlow automatically tracks PageView events. You'll see a "Connected" confirmation in your dashboard when events start flowing.

Next Steps: Track More Events

After installation, PixelFlow tracks PageViews by default. To track form submissions, button clicks, and conversions, you'll need to configure additional events:

Add event classes to HTML elements (forms, buttons, links)
Configure tracking URLs for specific pages
Set up custom events for your conversion goals

Your tracking script is lightweight (11kb) and won't slow down your site. Events typically appear in Meta within minutes, with match quality scores of 8.3-9.3/10.

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