How to Track Calendars & Call Bookings

In this article, you'll learn how to track calendar bookings from tools like Calendly and TidyCal, understand when Event URL tracking works, and why external redirects can't be tracked with PixelFlow.

Call bookings are one of the most valuable conversion events to track for your Facebook ads. Whether you're generating leads, scheduling consultations, or booking discovery calls, properly tracking these events helps Meta optimize your campaigns to find more qualified prospects.

Understanding Calendar Booking Tracking Methods

There are two primary ways calendar platforms can handle bookings, and only one of them can be tracked accurately with PixelFlow:

1. Redirect to your own domain (e.g., yourwebsite.com/thank-you) - ✅ Can be tracked

2. Redirect to external platform (e.g., calendly.com/confirmation) - ❌ Cannot be tracked

When Event URL Tracking Works for Calendar Bookings

Event URL tracking is appropriate for calendar bookings only when your booking platform redirects users to a dedicated page on your own domain after they complete their booking.

The Success Page Method

If your calendar booking workflow looks like this:

1. User views your calendar on yourwebsite.com/book-a-call

2. User selects a time and completes the booking

3. User is redirected to yourwebsite.com/booking-confirmed (your own domain)

In this scenario, you can use Event URL tracking because the confirmation page is on your domain where PixelFlow is installed.

Why External Platform Redirects Don't Work

Many calendar platforms redirect users to their own confirmation pages after booking:

• Calendly redirects to calendly.com/confirmation_page

• TidyCal may redirect to tidycal.com/success

• Other booking tools use their own domains for confirmation

When a user lands on these external pages, the PixelFlow script is not present because it's only installed on your website. Without the script, no event can be fired to Meta.

Solution: Configure Custom Redirect URLs

Most calendar platforms offer the ability to redirect users to a custom URL after booking. This feature allows you to send users back to a page on your own domain, where PixelFlow can track the conversion.

Step-by-Step: Track Calendar Bookings via Event URLs

Prerequisites

• A calendar booking platform (Calendly, TidyCal, or similar)

• Ability to configure a custom redirect URL in your booking platform (may require paid plan)

• PixelFlow installed on your website

• Access to create a new page on your website for the confirmation

Step 1: Create a Confirmation Page on Your Domain

Create a new page on your website with a unique URL that users will only see after booking a call. Examples:

• yourwebsite.com/booking-confirmed

• yourwebsite.com/thank-you-for-booking

• yourwebsite.com/call-scheduled

This page should:

• Thank the user for booking

• Provide next steps or what to expect

• Include any relevant booking details or preparation instructions

Step 2: Embed Your Calendar on Your Website

When you set up your calendar in Calendly, TidyCal, or your booking platform, you'll receive an embed code. Add this code to the page on your website where you want visitors to book calls.

The embed code typically looks like this:

<!-- Calendar embed code example -->
<div class="calendly-inline-widget" data-url="https://calendly.com/your-link"></div>
<script src="https://assets.calendly.com/assets/external/widget.js"></script>

Place this code on your website page where you want the booking calendar to appear.

Step 3: Configure Custom Redirect URL in Your Calendar Platform

Now configure your booking platform to redirect users to your confirmation page after they complete a booking.

For TidyCal Users:

1. Log in to your TidyCal account

2. Navigate to your event settings

3. Find the "Redirect URL" or "Custom Confirmation URL" setting

4. Enter your confirmation page URL (e.g., yourwebsite.com/booking-confirmed)

5. Save your settings

Detailed instructions: How to redirect clients to a custom URL after booking (TidyCal)

For Calendly Users:

1. Log in to your Calendly account (requires paid plan)

2. Go to your event type settings

3. Navigate to the "Confirmation Page" section

4. Select "Redirect to an external site"

5. Enter your confirmation page URL (e.g., yourwebsite.com/booking-confirmed)

6. Save your changes

Detailed instructions: How to Edit Redirect Links in Calendly Events

Step 4: Set Up Event URL in PixelFlow

Now configure PixelFlow to fire an event when users land on your confirmation page:

1. Log in to your PixelFlow dashboard

2. Navigate to Event URLs section

3. Click "Add Event URL"

4. Enter your confirmation page URL: yourwebsite.com/booking-confirmed

5. Select the event type you want to track (typically "Schedule" for calendar bookings)

6. Save your configuration

Now, whenever a user completes a booking and lands on yourwebsite.com/booking-confirmed, PixelFlow will automatically fire a "Schedule" event to Meta.

For platform-specific instructions on setting up Event URLs, see:

• Event URLs on Framer

• Event URLs on Webflow

• Event URLs on Squarespace

• Event URLs on WordPress

Or see the general guide: How to Track Events using Event URLs

Step 5: Prevent Duplicate Events with Blocking Rules

After someone books a call, they might return to your confirmation page later, refresh the page, or share the link. Each of these actions would trigger another event, inflating your conversion numbers.

To prevent this, set up Event Blocking Rules:

1. In your PixelFlow dashboard, navigate to Event Blocking Rules

2. Create a rule for your confirmation page URL

3. Configure it to block duplicate events from the same user within a specific timeframe

This ensures that even if someone revisits your confirmation page, only the first visit (the actual booking) counts as a conversion.

Learn more: Event Blocking Rules

Verify Your Setup

After configuring your calendar booking tracking, test it to ensure events are firing correctly:

1. Go to your website and navigate to the page with your calendar embed

2. Book a test appointment (use a real time slot or test mode if available)

3. Complete the booking process

4. Verify you're redirected to your confirmation page on your domain

5. Check your PixelFlow dashboard Events Log to confirm the Schedule event was captured

6. Within 20-30 minutes, verify the event appears in Meta Events Manager

For comprehensive testing guidance, see: How to Test and Verify Your PixelFlow CAPI Setup

Troubleshooting Common Issues

Events Not Firing After Booking

Symptom: You complete a booking but no event appears in your Events Log or Meta Events Manager.

Possible Causes & Solutions:

• Redirecting to external domain: Verify your confirmation URL is on your own domain, not the calendar platform's domain (e.g., should be yoursite.com/confirmed, not calendly.com/confirmed)

• Event URL not configured: Check that you've added the confirmation page URL in your PixelFlow Event URLs settings

• Script not updated: Ensure you've updated your PixelFlow script after adding the Event URL and republished your website

• Wrong URL format: Verify the URL in PixelFlow matches exactly what users see in their browser after booking

Events Firing Multiple Times

Symptom: Single bookings generate multiple events in Meta Events Manager.

Possible Causes & Solutions:

• Page refreshes: Users refreshing the confirmation page triggers new events. Solution: Implement Event Blocking Rules

• Bookmarked confirmation page: Users returning to the page via bookmark. Solution: Use Event Blocking Rules to prevent duplicates

• Multiple redirects: The booking platform may redirect through multiple pages. Solution: Check the final landing URL and use that in your Event URL configuration

Learn more about preventing duplicates: Why are Some of my Events Duplicated?

Redirect Goes to External Platform Instead of My Domain

Symptom: After booking, users land on the calendar platform's confirmation page, not your custom page.

Possible Causes & Solutions:

• Setting not saved: Go back to your calendar platform settings and verify the custom redirect URL is saved correctly

• Plan limitation: Confirm your calendar platform plan supports custom redirects (Calendly requires paid plan; TidyCal requires one-time purchase)

• Event-specific setting: Some platforms require you to set redirect URLs for each individual event type, not just globally

Events Tracked But Attribution Missing in Meta

Symptom: Events appear in Events Manager but aren't attributed to specific ad campaigns.

Solution: This is typically a Meta attribution issue, not a PixelFlow configuration problem. Review: How Meta Attributes Events to Ad Campaigns

Alternative: Embedded Calendars with Thank You Messages

Some calendar platforms display a confirmation message directly within the embedded calendar widget after booking, without any redirect. In these cases:

Comparison: Different Calendar Tracking Scenarios

Best Practices for Calendar Booking Tracking

What's Next

Once you've set up calendar booking tracking, you can:

• Learn about How to Track Events for Form Submissions to capture lead information before calls

• Explore How to Track Events for other types of conversions on your website

• Understand How to Track Events using Event URLs for additional use cases

• Review Event Blocking Rules to maintain clean, accurate conversion data

Getting Help

If you're experiencing issues with calendar booking tracking or need help configuring your setup:

• Check your PixelFlow dashboard Events Log to see if events are being captured

• Verify your calendar platform supports custom redirect URLs and that you've configured them correctly

• Book a free setup call with our team to get personalized help configuring your calendar tracking

• Contact support with your booking URL, confirmation page URL, screenshots of your settings, and any error messages